帮助品牌扩大曝光
提升市场影响力

从开业前的营销筹备与宣传预热，到开业后的活动策划与推广，提供持续的营销支持。

Ongoing marketing support, from pre-opening preparation and launch promotion to post-opening events and campaigns.

• 前期筹备
  梳理开业推广计划、宣传节奏与所需物料，提前协调内容拍摄及合作资源。Plan the launch campaign, promotional timeline and materials; coordinate content shoots and partners.
• 开业预热
  策划预告内容，安排社交媒体发布、达人与媒体邀约及广告推广。Build pre-launch awareness through teaser content, social media, creator and media outreach, and advertising.
• 开业推广
  配合开业安排活动执行、现场拍摄与内容发布，跟进达人及媒体传播。Support opening-day events, on-site shoots and publishing, with creator and media follow-up.
• 后续活动策划
  围绕新品、节日、周年庆与品牌合作，持续策划活动及配套宣传。Plan ongoing events and promotions for product launches, holidays, anniversaries and brand collaborations.

从账号规划、内容制作到日常发布与互动，根据各平台特点持续运营品牌账号，并结合数据优化内容。

Platform-specific account planning, content creation, publishing and engagement, with ongoing improvements informed by performance data.

• 账号规划
  完善账号资料与品牌形象，明确目标受众、内容方向和月度发布计划。Refine profiles and brand presentation; define audiences, content themes and monthly publishing plans.
• 内容制作
  策划图文与短视频，协调拍摄、剪辑及设计，撰写适合各平台的中英文文案。Plan posts and short videos, coordinate shoots, editing and design, and write platform-specific Chinese and English copy.
• 发布与互动
  安排内容发布，维护评论与私信，跟进用户互动及品牌相关内容。Schedule and publish content, manage comments and messages, and engage with users and brand mentions.
• 数据复盘
  跟踪曝光、互动与粉丝变化，定期整理表现，调整选题、内容形式与发布节奏。Review reach, engagement and follower trends; refine topics, formats and publishing schedules.

提供菜品拍摄、图片精修与宣传片制作，为菜单、外卖平台、社交媒体及品牌宣传准备视觉素材。

Food photography, photo retouching and promotional videos for menus, delivery platforms, social media and brand campaigns.

• 菜品拍摄
  拍摄单品、套餐与菜品组合，呈现食物的色泽、质感和摆盘细节。Photograph individual dishes, set meals and food selections, highlighting color, texture and presentation.
• 图片精修
  调整色彩、光影与构图，处理画面瑕疵，统一图片风格，并适配不同渠道的使用尺寸。Refine color, lighting and composition, clean up distractions, and prepare consistent images in channel-specific sizes.
• 宣传片制作
  围绕品牌、产品或门店策划宣传片，涵盖创意脚本、现场拍摄、剪辑、调色与后期制作。Create promotional videos for brands, products or locations, covering concepts, scripts, filming, editing, color grading and post-production.

根据品牌所在地区、平台和目标用户群体，匹配合适的博主达人开展合作。

Connect with the right influencers based on your location, platform and target audience.

• 达人筛选
  根据地区、内容类型和粉丝群体，筛选适合品牌的博主达人。Select influencers by location, content category and audience fit.
• 合作邀约
  沟通合作方式、时间安排和内容要求，协调探店或产品体验。Coordinate outreach, collaboration terms, schedules and visits or product experiences.
• 内容协调
  提供品牌信息和内容方向，确认发布内容符合品牌需求。Provide brand information and content direction to keep each collaboration aligned.
• 发布跟进
  跟进内容发布，整理合作结果与内容表现。Track publishing and review campaign content and results.

根据品牌和推广需求，提供 Press Release 新闻稿服务，并对接本地或全美媒体。

Press release services and outreach to relevant local or nationwide media based on your brand and campaign needs.

• 新闻稿撰写与发布
  撰写和编辑 Press Release，整理品牌信息、图片及相关媒体资料，并安排新闻稿发布。Press Release Writing & Distribution: write and edit press releases, prepare brand information, images and media materials, and coordinate distribution.
• 媒体对接
  根据品牌和地区筛选并联系合适的本地或全美媒体，包括 Eater LA 等知名餐饮与生活方式媒体，协调采访、到店体验及报道跟进。Identify and contact relevant local or nationwide outlets, including leading food and lifestyle media such as Eater LA, and coordinate interviews, visits and coverage follow-up.

根据品牌目标、地区与用户群体，制定广告方案并持续优化投放表现。

Plan and optimize advertising based on your campaign goals, location and target audience.

• 投放规划
  确定推广目标、投放平台、目标地区、用户群体与广告预算。Define campaign goals, platforms, locations, audiences and advertising budgets.
• 广告素材
  根据不同平台制作和调整图片、视频及广告文案。Create and adapt images, videos and ad copy for each platform.
• 投放管理
  搭建广告、设置受众与投放周期，并跟进广告运行情况。Set up campaigns, audiences and schedules, and monitor ongoing performance.
• 数据优化
  分析曝光、点击与转化表现，调整素材、受众和预算分配。Review reach, clicks and conversions, then refine creative, audiences and budget allocation.

另提供户外广告与城市大屏投放协调。
Outdoor and digital billboard placement coordination is also available.

帮助品牌完成商家 Listing 搭建，并持续维护线上口碑与顾客评价。

Set up business listings and provide ongoing reputation and review management.

• 商家页面搭建
  创建并完善商家页面，协助认证，设置营业信息、门店图片、订位及点餐入口。Create and complete business profiles, support verification, and add hours, photos, booking and ordering links.
• 口碑维护
  跟进并回复顾客评价，处理负面反馈，并协助举报虚假或违规评价。Monitor and respond to reviews, follow up on negative feedback, and help report false or policy-violating reviews.

统一品牌的日常设计风格，并根据业务需要提供网站搭建与维护服务。

Keep everyday brand visuals consistent and provide website development and maintenance based on your business needs.

• 品牌风格统一
  梳理并统一品牌的颜色、字体、版式与视觉表达，让各类设计保持一致。Align brand colors, typography, layouts and visual direction for a consistent look.
• 日常设计支持
  制作社交媒体图片、菜单、海报及日常宣传物料，并根据活动和内容需求调整。Create social graphics, menus, posters and everyday marketing materials for ongoing campaigns and content.
• 网站搭建与维护
  搭建品牌网站或活动页面，并提供内容更新与日常维护。Build brand websites or campaign pages and provide content updates and ongoing maintenance.

覆盖店铺、菜单、促销与数据，提供日常运营支持。

Day-to-day support for delivery stores, menus, promotions and reporting.

• Uber Eats
• DoorDash
• 饭团 Fantuan
• HungryPanda
• Grubhub

• 店铺搭建
  协助平台入驻与店铺上线，完善营业时间、地址及商家信息。Support platform onboarding and store launch, including hours, location and business information.
• 菜单管理
  管理菜品、价格、图片、描述、规格、加料选项及售罄状态。Manage menu items, pricing, photos, descriptions, variations, add-ons and availability.
• 促销与广告
  设置平台促销、套餐组合与站内广告，配合不同阶段的推广需求。Set up platform promotions, bundles and in-app ads for different campaign needs.
• 日常运营
  维护店铺内容与顾客评价，并协调处理平台相关问题。Maintain store content and customer reviews, and coordinate platform-related issues.